Understanding Brand Personality: Definitions Brand personality, also known as Brand Personality Construct, represents the human-like attributes or traits a brand is perceived to embody by its target audience. It characterizes how consumers view a brand as exhibiting human-like behavior and qualities. Scholars have shown great interest in exploring the connection between customers’ self-image and…

Greetings, esteemed readers, and welcome to another uproariously absurd chapter of Fubar Branding, your trusty navigator through the treacherous terrain of branding blunders! Today, we beckon you into the mysterious universe of Dr. Jekyll and Mr. …

Welcome back to Fubar Branding, the only series that teaches you how to ruin your Brand in style. Today, we’ll tackle an aspect of branding deemed “crucial”: Brand Values. …

In today’s highly competitive business landscape, startups face an uphill battle to stand out and make a lasting impression. Yet, amidst the noise, one crucial factor can make all the difference: Branding. The importance of a well-crafted Brand cannot be overstated, as it serves as the backbone of your startup’s…

Welcome to another episode of Fubar Branding, where we teach you how to destroy your brand completely! In this article, we’ll focus on one crucial aspect of branding that is mostly overrated: Brand Analytics. Some might think analyzing your brand’s performance is essential for success, but we’ll show you how…

Welcome back to another installment of Fubar Branding, where we help you destroy your brand with style! Today, we’re diving into the world of brand messaging and storytelling. You might think crafting a compelling brand story is crucial for success, but we’re here to show you how to turn your…

Salutations, cherished connoisseurs of comedic calamity, and ready yourselves for another wild tour through the tumult of Fubar Branding, your steady torchbearer in the shadowy caverns of branding catastrophes! Today, we welcome you to embark on a mission. …

Welcome to our latest Fubar Branding article, where we provide professional tips on taking a simple rebranding effort and turning it into a complete and utter disaster. Today, we’re focusing on one of the most infamous examples of branding failure in recent history — the Gap rebranding disaster of 2010. Step 1: Forget about your Brand’s legacy and Identity …

What are brand values? Brand values encompass the fundamental ethos, convictions, and guiding principles that direct a brand’s deeds and activities and influence its perception among customers, employees, and other relevant entities. These values encapsulate the quintessential beliefs of an organization, laying a robust foundation for the Brand’s unique character and distinct identity. Definitions of Brand Values